Business metrics are primarily used to:

Business metrics serve as vital indicators of an organization's performance, specifically focusing on describing and measuring the work carried out within the organization. These metrics provide quantitative insights that reflect key operational aspects, such as productivity, efficiency, and effectiveness of processes.

By utilizing business metrics, organizations can assess how well they are achieving their objectives and meeting their strategic goals. This comprehensive understanding helps management make informed decisions based on actual data, leading to improved performance across various departments.

In contrast, while estimating sales growth, providing feedback on employee performance, and analyzing customer satisfaction are all important aspects of business management, they represent more specific areas of focus within the broader landscape of business metrics. Ultimately, the primary function of business metrics is to encapsulate and portray the overall work performance of the organization.